If you wonder how your colleague or competitor is able to produce so much content while keeping up a busy work schedule the answer is probably ghostwriting. Whether you want to boost your own brand or your company’s, there’s no shame in hiring a ghostwriter to help you with content creation on the DL.
Here are four reasons to add ghostwriting to the resources that help you run your business and manage your career.
1. You Don’t Have Time to Write It Yourself
You are an expert on your business. You might also be a good writer. But let’s be honest: you’ve got a million things on your plate and writing keeps getting pushed to the back burner. You’d like to keep your blog up to date, revise your stale web pages, or push out a white paper, but it’s hard to clear enough space in the thicket of IMs and urgent tasks that crowd your days.
Writing takes headspace. Coming up with the topic is just the beginning. It takes time to develop a thoughtful and engaging approach to the topic that will captivate your desired audience. It takes even more time to write clear prose that concisely conveys your meaning.
Imagine if your role were to assign the topic then evaluate and tweak the end result, without all the work in between? Ghostwriting to the rescue!
2. Ghostwriting Content is Professional Content
We are all writers these days. Almost every professional and business owner has to do some writing for work, even if it’s just emails. It’s easy to forget value of a professional writer can bring to the highest-level writing.
A professional writer can break down insider information into terms a layperson can understand. A professional will craft your message with your audience in mind, using language inspire your customers to action. Your professional ghostwriter can turn even the most boring topic into fun and interesting copy.
Professional ghostwriting gives you an authoritative voice. Whether you’re building your personal brand or marketing a product or service, your ghostwriter can help amplify your message.
3. Two Brains Are Better than One
When you work with a professional writer, you get more than a set of fingers on a keyboard. You have added a creative asset to your team, someone who can generate fresh ideas and improve your content strategy.
The best ghostwriters will bring you ideas and pitches. You might end up with a juicy approach to your content marketing or copywriting that can take your marketing or branding to a new level.
Freelance ghostwriting gives you a big bang for your buck. You’ve got the creative input of a talented idea person for a fraction of the cost of bringing on a fulltime employee.
4. Ghostwriting Relieves Pressure
If you love to write and you find it’s a pleasant change from your other work tasks then, by all means, write your own co^ntent. If you’re like most people, however, writing can become one more unwanted task to weigh you down.
Your ghostwriter relieves pressure by taking this job off your plate. Ghostwriting allows you to increase your productivity. The blog posts and fresh content that keep falling to the bottom of your to do list will be written and posted, often in less time than it would have taken you to do the writing yourself.
Convinced you need a ghostwriter? Stay tuned for my next blog post, where I’ll offer tips on best practices for working with a ghostwriter.