Artificial Intelligence has generated fear among professional writing communities I belong to — with reason. Organizations are using AI to write content. “Authors” are littering the market with AI-written drivel. AI has reduced what people are willing to pay professionals for writing services and filled online spaces with creepy visuals and copy that almost makes […]
There are lots of reasons to hire freelance writers to execute your marketing plan. Freelancers can fill in gaps until you grow enough to hire full-time staff. A stable of freelance writers can add a variety of perspectives and keep your content fresh. And freelance writers can complete projects your regular staff doesn’t have time […]
When I write, the most crucial step is editing. When I work with an editor, he or she may request additional changes, but it’s my job to turn in a piece that is as clean as possible. In situations where I am the writer and the editor (which is the case for many of my […]
Marie Kondo has helped us organize our stuff. A custom app can help you organize your time, your data, your projects, your inventory, you money – any part of your daily life that doesn’t exist in the physical world, as well as some things that do. I design custom apps for myself and for clients […]
Great content is the tip of the iceberg. Underneath is great internet research. If you already know your topic inside and out, research should still be part of your process, to see what your competitors are saying. Research will help you create unique content that adds value to the online discussion and positions you as […]
Once you’ve made the decision to hire a ghostwriter, the next steps are to find the right ghostwriter and get to work. A good ghostwriter will help you understand the client/writer relationship and set expectations that work for both of you. To get the most out of your ghostwriter, you’ll need to bring clear goals […]
If you wonder how your colleague or competitor is able to produce so much content while keeping up a busy work schedule, the answer is probably ghostwriting. Whether you want to boost your own brand or your company’s, there’s no shame in hiring a ghostwriter to help you with content creation on the DL. Here […]
You have a lot on your hands running your business. You have to stay on top of everything from marketing to accounting to fulfillment. You probably don’t have time to write a blog on top of all of that. You might question whether your website even needs a blog. Do prospective customers of your trucking […]
First, a little about you: You’re a marketing manager with an evolving content strategy. Or you manage communications or donor relations at a nonprofit. Or you run an agency that provides content for a variety of clients. You need creative content that will convey the personality of your organization. Funny, knowledgable, compassionate, or passionate – […]
