Why Should You Hire a Professional Writer for Your Content Marketing?
Content marketing has brought an explosion of blog posts, white papers, and articles to the web. Here are some statistics compiled by HubSpot.
- Content marketing generates three times as many leads as paid search ads.
- Publishing 16 or more blog posts per month drives 3.5 times as much traffic as writing four or fewer posts.
- Evergreen posts continue to add value to your site. HubSpot gets 90 percent of its blog leads from older content. Ten percent of posts are compounding, which means they continue to show up in organic searches. These posts generate 30 percent of traffic.
- Content marketing is particularly important for B2B businesses. 43 percent of B2B marketing professionals say blogging is their most important tool.
If you’re sold on the concept of content marketing, the next question is whether the quality of your content matters. There are a lot of poorly-written blog posts on the web.
Will a flood of confusing and sloppily written words boost your SEO? Maybe. Can they hurt your credibility? Definitely. If the posts that drive customers to your site aren’t informative, well-written, and easy to understand, you risk driving away potential leads.
Professionally written posts show your expertise in your field. Well-crafted content marketing pieces build your credibility and in the industry. Blog posts that readers view as valuable resources are more likely to lead to valuable customers.
I’m a trained, professional writer. I subscribe to the AP Stylebook and I know how to use it. I check my facts and I check my spelling.
More importantly, professional writers are chameleons. I help my clients create a voice that matches the persona of their organization. A voice filled with compassion speaks to cancer patients. In a different vein, humor makes dry subjects like taxes into a fun read.