Susanne Norwitz, founder and owner of the Maya Chia skincare line, has had an affinity for beauty products since she was a child. “I’ve always played with makeup,” she says. She observed her father’s plastic surgery practice and, she says, “I saw how transformative it could be if you help someone out with something seemingly superficial.” But before she launched her line of natural skincare products at the end of 2014, she pursued a radically different career path: as a political speechwriter.